A comprehensive analysis of Langnese's Q3 Social Media Engagement across TikTok, Instagram, and Facebook revealing impressive engagement metrics and overwhelmingly positive brand sentiment.
Executive Summary
The Q3 influencer campaign for Langnese Honey demonstrated strong social media engagement across TikTok, Instagram, and Facebook. Key content creators generated high levels of positive sentiment, brand advocacy, and authentic product conversations.
Notably, creators such as Julienne Ipapo and Emmanuel Cayanan achieved engagement rates (ER) of 1.11%, with Emmanuel leading in total likes (780) and Julienne in video views (35,892).
Sentiment analysis revealed overwhelmingly positive feedback, with users praising Langnese's taste, authenticity, and versatility. The campaign fostered a supportive, loyal community, with comments highlighting personal experiences and eagerness to try new recipes.
Positive Sentiment
Users expressing love, gratitude, and excitement in comments
Top Engagement Rate
Achieved by niche micro-influencer on TikTok
Peak Video Views
Highest single-post viewership
Campaign Objectives
Drive Awareness
Highlight Langnese Honey's authenticity and health benefits across social platforms to increase brand recognition and product understanding.
Encourage Trial & Advocacy
Leverage influencer storytelling to demonstrate product versatility and inspire consumers to purchase and share their experiences.
Foster Positive Sentiment
Build a supportive community around the brand through authentic engagement and relevant content that resonates with target audiences.
Performance Overview
The campaign featured a diverse range of creators across multiple platforms, with standout performance from both micro and mid-tier influencers.
Note: Table highlights select creators and platforms for brevity. See appendix for full data.
Engagement & Sentiment Analysis
Quantitative Highlights
Top Engagement Rates
- Millenniallifestyler (TikTok): 31.36% (niche, micro-influencer)
- Lokal Feature PH (TikTok): 8.77%
- Food Babe Abby (TikTok): 3.97%
Highest Video Views
- Michaella Jessa (TikTok): 42,322
- Julienne Ipapo (TikTok): 35,892
Most Liked Posts
- Emmanuel Cayanan (Instagram): 780 likes
- Food Babe Abby (TikTok): 752 likes
Qualitative Insights
Sentiment
- Over 90% of comments are positive, with users expressing love, gratitude, and excitement
- Frequent use of heart/star emojis, "must-try" language, and personal recommendations
- Comments highlight product authenticity ("no to fake honey"), health benefits, and recipe inspiration
Brand Loyalty
- Multiple users refer to Langnese as their "go-to" or "favorite" honey
- Repeat mentions of product versatility (breakfast, snacks, drinks, home remedies)
- Strong community engagement with users tagging friends and sharing personal experiences
Content Themes & Best Practices
The most successful content aligned with specific themes that resonated with the target audience and drove engagement.
Morning Rituals
"My secret to a productive day? … breakfast with Langnese."
Impact: Connects honey to daily wellness routines and healthy lifestyle habits.
Recipe Integration
"Avo toast game changer!" "Perfect for salad, tea, snacks."
Impact: Drives trial, inspires user-generated content and product versatility.
Health & Authenticity
"No to fake honey!" "100% real and pure."
Impact: Builds trust, addresses market concerns about honey quality.
Family & Lifestyle
"Safe and healthy for the family." "Dorm essentials."
Impact: Expands appeal to parents, Gen Z and diverse household types.
Platform Performance
TikTok
- Highest engagement rates, especially among micro-influencers
- Short-form video drives recipe sharing and product demos
- Quick-paced visual storytelling appeals to younger audiences
- Most effective for generating immediate interest and curiosity
- Strong for visual storytelling, static and video posts
- High comment volume, especially on health and authenticity themes
- Carousel posts effectively showcase multiple product uses
- Appeals to lifestyle-focused and wellness-oriented audiences
- Effective for community/parenting segments
- High share rates on practical tips and home hacks
- Longer-form testimonials generate deeper engagement
- Better retention of educational content about honey benefits
Recommendations
Double down on micro-influencers
Continue partnering with creators who have niche, highly engaged audiences, particularly those with engagement rates above 3%. Their authenticity resonates more with consumers than larger influencers.
Leverage recipe and lifestyle content
Focus on content that shows practical applications of Langnese in everyday life, incentivizing user-generated content through challenges and recipe competitions.
Address authenticity in messaging
Continue emphasizing product purity to differentiate from competitors and build consumer trust in a market concerned about honey authenticity.
Sample High-Performing Posts
Food Babe Abby
Platform: TikTok
Engagement Rate: 3.97%
Notable Comment: "Avo toast game changer!"
Hieatsreych
Platform: Instagram
Engagement Rate: 1.69%
Notable Comment: "Yummy! Will try this!"
Nanay Jecka
Platform: Facebook
Engagement Rate: 14.9%
Notable Comment: "Thanks for the tip!"
These high-performing posts demonstrate the power of authentic content that showcases practical applications of Langnese honey in everyday settings, connecting with audiences through relatable scenarios and actionable tips.
Conclusion
Campaign Success
Successfully built brand love, trust, and advocacy through authentic creator partnerships.
Audience Connection
Highest engagement where creators integrated Langnese into relatable routines and recipes.
Positive Sentiment
Messaging reinforced product authenticity and health benefits, resonating with consumers.
Future Growth
Strong foundation established for continued growth and deeper consumer loyalty.
The overwhelmingly positive sentiment and high engagement rates indicate that Langnese has successfully positioned itself as an authentic, premium honey brand that consumers trust and actively advocate for within their communities.
Appendix: Full Data Set
The complete data set provides detailed post-by-post metrics, including:
- Performance metrics for all 15 creators
- Platform-specific engagement benchmarks
- Content category performance analysis
- Sentiment analysis methodology
- Demographic breakdown of engaged audiences
- Competitive performance comparisons
- Creative asset effectiveness ratings
- Full URL links to all creator content
Langnese Q3 - Influencer Campaign Tracker
Prepared by: Lime Digital Asia
August 2025
© 2025 Lime Digital Asia. All rights reserved. Confidential information prepared exclusively for Langnese.
Influencer Campaign Performance Report